For venues
Know who actually showed up, and why.
Tally tells a venue who actually showed up, why they came, how long they stayed, what they spent, how they traveled, and which artists can reliably bring them back. Most venue systems record transactions, tickets, or scans. Tally connects those records to artist influence, promoter influence, referral source, attendance, dwell, repeat visitation, and rebooking potential.
What does a venue see before, during, and after a show?
Tally works across the full booking cycle, not just the night of the show.
Before the event
- Evaluate artists and promoters against prior verified draw, not follower counts or promotional claims.
- Read audience geography, loyalty, and referral performance before you commit a date.
- Weigh demand signals so the booking decision starts from evidence instead of instinct.
During the event
- Check fans in through QR credentials and authorized door scans as they arrive.
- Watch attendance confidence build in real time as independent evidence lines up.
- See live arrival information and visibility into how much of the room is verified.
After the event
- Verified presence, clearly separated from any estimated total.
- Repeat rate, new versus returning audience, and which promoter and artist drove the turnout.
- Dwell, spend, mobility, reward performance, and the recommended actions for the next event.
Between events
- Compare artists and promoters across events on the same verified basis.
- Identify audience cohorts and reactivate verified attendees within consent boundaries.
- Assess rebooking and improve programming from a record that compounds every show.
Post-show evidence
Review what the event evidence supports.
Tally provides post-show summaries and proof packs based on recorded attendance. Review verified counts, repeat visits and measured dwell alongside the available evidence. Agree the report scope and delivery process with the team before a pilot; recurring automatic email delivery and the full seven-section venue report are not included.
What happened?
Verified attendance, repeat visits and measured dwell, where those records are available.
Which sources were recorded?
Recorded referral paths connect invitations to attendance. Attribution alone does not establish what caused someone to attend.
What is still uncertain?
Where evidence was thin or unavailable, labeled plainly rather than filled in with modeled figures presented as fact.
What should you do next?
Use the observed results in a booking or promotion discussion. Room-size forecasts and automatic rebooking recommendations are unavailable.
A report is useful when it informs a decision. Record which evidence helped and what was missing before planning the next event.
What does Tally Insights report to a venue?
Every output keeps observed facts, verified facts, and modeled estimates clearly separated, so a venue always knows how certain each number is.
Verified presence
Confirmed arrivals backed by QR check-ins, door scans, ticket matches, dwell, or a combination of independent evidence, each carrying its source and confidence.
Estimated total, clearly labeled
When a modeled figure is useful, Tally presents it as an estimate and keeps it visually distinct from verified counts so the two are never confused.
New versus returning
How much of the room was seeing the venue for the first time and how much came back, so you can read audience development rather than one-night spikes.
Arrival curves
When people actually arrived across the night, which informs doors, staffing, opener slotting, and bar readiness.
Dwell
How long verified attendees stayed, reported where the evidence supports it and marked as unavailable where it does not.
Promoter and artist contribution
Which promoter converted invitations into verified arrivals and which artist produced the draw, measured against context rather than raw volume.
Attributable spend
Spend Tally can connect to verified presence, kept separate from totals that cannot be attributed.
Campaign cost per verified arrival
What a funded campaign paid for each verified arrival it produced, so promotion is judged on attendance rather than impressions.
Recommendations
Concrete suggestions for the next event, tied to the supporting facts and the known gaps in the data.
Why can a venue act on this report?
A venue has been given optimistic attendance figures before. These are the properties that make this report checkable rather than asserted.
The report states what it knows and what it estimates
Verified presence and estimated total are separate lines with the estimate labeled as one. A venue that has been handed inflated door numbers before can see exactly which figure is which.
Every arrival keeps its source
Each attendance retains the evidence that produced it, the timestamp, and the confidence it reached, from a self-directed QR check-in through staff scans, matched tickets, and qualifying dwell.
Attribution can be traced back to an invitation
When the report says an artist or a promoter moved a room, that claim resolves to specific attributable invitations and confirmed arrivals rather than to a share of the total.
It measures arrivals, not fans in general
Tally records participation at your rooms with the guest opting in at the door. It is not a purchased audience file and it is not background tracking, which is what makes the resulting number defensible.
The evidence ladder behind each confidence level is written out on verified presence.
Common questions
How do venues measure walk-ins versus ticket sales?
Ticketing records a purchase, which can happen weeks earlier and may cover people who never arrive. Tally records the arrival itself through QR check-in, staff scans, and corroborating evidence, so a venue can compare tickets sold against people confirmed in the room on the night.
How does a venue know which promoter actually filled the room?
Every invitation Tally distributes carries attribution, so a confirmed arrival traces back to the promoter, artist, or campaign that produced it. A venue can see which referral paths converted rather than relying on the claims each promoter makes after the show.
Does a venue need to install hardware or change its door process?
No. Fans scan a QR code themselves, and staff scanning is optional rather than required. Staff scans and ticket matches raise the confidence of a record when they are available, but attendance is still captured at a lower labeled level when they are not.
What post-show reporting is available?
Post-show summaries and proof packs contain the attendance evidence available for an event. Coverage depends on check-ins and other recorded signals. A recurring seven-section venue report and automatic email delivery are not part of the current offer.
Does Tally give a venue personal data about individual fans?
No. Reporting is aggregate and subject to minimum thresholds, and consent governs which signals are collected at all. A venue sees attribution and audience patterns rather than a list of identifiable attendees.
Bring Tally to your venue
Venue setup starts with a conversation rather than a signup form, because it has to fit the door process you already run.
- Step 1
Talk with the Tally team about your rooms, your booking cycle, and how door and ticketing already work.
- Step 2
Set up your first event and put the door QR in front of arriving guests alongside your existing process.
- Step 3
Review the available post-show evidence: verified attendance, repeat visits, measured dwell, and recorded referral sources. Missing evidence stays unavailable.
Related
The Tally platform
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